Marketing | Digital | Design | Events

Personal Details

jayk
  • Name: Jayesh Kesry
  • Date of Birth: 4 July 1985
  • Nationality: New Zealander
  • Place of Birth: Auckland, New Zealand
  • Current Location: Sydney, Australia

Summary

I have over 15 years experience in both traditional & digital marketing communications and branding. I am a digital-savvy marketer with skills in marketing strategy, advertising, social media marketing, graphic & media design, email marketing, SEO & SEM, project management, copywriting and campaign analysis. I have experience in both B2B and B2C environments.

I am passionate about Marketing in all its forms, and wish to contribute my knowledge and skills in marketing related areas, which include research, branding, advertising and promotion, and communication strategies. I strive to apply these in an environment in which these skills and valued and valuable.

Specialties: Digital Strategy, Marketing Communications, Graphic Design, Social Media Marketing, Email Marketing, Search Engine Optimisation, Search Engine Marketing, Web Design, Print Design, Product Packaging Design, Print Management, Team Management & Leadership, Event Planning & Management.

Work Experience

The Travel Corporation

Sydney, Australia

JAN 2023 – PRESENT

Head of Marketing – Contiki

  • Responsible for leading marketing strategy and implementation of campaign activity including creative development, media planning, content and social media strategy, e-commerce conversion optimisation and digital marketing campaigns.

  • Responsible for leading, developing and mentoring a high performing team of specialists and being the local custodian of the brand.

The Travel Corporation

Sydney, Australia

APR 2022 – JAN 2023

Head of Media & Communications – Australia & New Zealand

  • Working for The Travel Corporation’s touring brands, including Contiki, Trafalgar, Costsaver, Insight Vacations & Luxury Gold
  • Responsible for the overarching media strategy, budget forecasting and implementation with the external media agency
  • Responsible for the optimisation of all digital media creative and, where required, providing feedback and requirements to local & global teams
  • Management of local PR agency relationships to drive and implement the region’s PR strategy
  • Team development & management

The Travel Corporation

Auckland, New Zealand

MAY 2019 – MAY 2022

MAY 2019 – MAR 2022
Senior Marketing Manager

MAR 2021 – MAR 2022
Trafalgar & Costsaver Brand & Content Manager (Secondment)

  • Development and implementation of all marketing, advertising and promotional strategies and activities across various brands, including Trafalgar, Costsaver, Contiki, AAT Kings and more

  • Development and implementation of online advertising through both in-platform tools and external agencies and partners 

  • New product launch campaigns

  • Research, development and execution of customer retention strategies through digital, email and other platforms

  • Analysis of customer research, current market conditions, analytics tools and competitor information

  • Management and development of the global Trafalgar brand campaign

    Management and development of media for global Trafalgar virtual events, including paid media assets

  • Key team for the development and implementation of a new brand refresh for Trafalgar and Costsaver

Fullers Group Limited

Auckland, New Zealand

APR 2018 – MAY 2019

OCT 2018 – MAY 2019
Digital Marketing Development Manager

APR 2018 – OCT 2018:
Digital Marketing Manager – Contract

  • Working across multiple brands including Fullers Ferries, 360 Discovery Cruises, Manabus & NakedBus
  • Development & implementation of web-based marketing & social media campaigns
  • Development and implementation of company-wide digital strategies
  • Development of SEM strategies alongside external agency
  • Development & implementation of SEO, EDM & paid and organic social media strategies
  • Development & implementation website optimisation strategies
  • Management and coordination of online advertising through external partners
  • Management of web analytics tools to generate regular reports
  • Social media community management
  • Content creation
  • Website content administration

Topdeck Travel Limited

London, United Kingdom

JUN 2016 – APR 2018

2018 – 2018:
Acting Group Marketing Campaign Manager, International Markets (Topdeck Travel & Back-Roads Touring)

2017 – 2017:
Digital Marketing Manager, International Markets (Topdeck Travel & Back-Roads Touring)

2016 – 2016:
Digital Marketing Executive, International Markets

  • Development & implementation of marketing campaigns across International markets (primarily UK, USA, Canada, South Africa & Central & South America
  • Development & implementation of SEO, SEM & paid social media strategies across International markets
  • Creation & management of digital campaign assets & landing pages
  • Management of PR programs and crisis communications
  • Management of marketing programs with affiliate partners
  • Management & coordination of online advertising through external partners
  • Communication & relationship management of external suppliers & agencies
  • Project Management of new website project
  • Team Management
  • Budget & cost control
  • Website administration assistance & maintenance

Fullers Group Limited

Auckland, New Zealand

SEPT 2015 – APR 2016

Digital Marketing Executive

  • Organisation & Implementation of Web based Marketing & Social Media Campaigns
    (Social Media Presences on platforms including Google+, Facebook, Twitter, Instagram, Youtube, and LinkedIn)
  • Organisation & Implementation of SEO & SEM Strategies
    (Experience in Google Adwords Search & Display, Google Remarketing, Facebook Advertising, Youtube Advertising, and SEO Strategies)
  • Project Management
  • Management and coordination of online advertising through external partners
  • Management of web analytics tools to generate monthly reports and dashboards
  • Communication & Relationship Management of External Suppliers & Agencies
  • Website Administration, Design, Production & Maintenance
  • Budget & Cost Control
  • General Administration

Masport Limited

Auckland, New Zealand

DEC 2007 – SEPT 2015

2013 – 2015:
Senior Website & Marketing Executive

2010 – 2013:
Website & Marketing Executive

2007 – 2010:
Website & Marketing Assistant

  • Organisation & Implementation of Marketing Campaigns (B2B, B2C)
    – ATL, BTL & TTL
  • Organisation & Implementation of Web based Marketing & Social Media Campaigns – Multi-brand & Multinational Social Media Presences on platforms including Google+, Facebook, Twitter, Youtube, and LinkedIn
  • Organisation & Implementation of Advertising strategies
  • Organisation & Implementation of SEO & SEM Strategies
    – Experience in Google Adwords Search & Display, Google Remarketing, Facebook Advertising, Youtube Advertising, and SEO Strategies
  • Communication & Relationship Management of External Suppliers & Agencies
  • Website Administration, Design, Production & Maintenance
    – Multi-brand & Multinational Sites on ExpressionEngine, DNN and WordPress content management systems
  • Budget & Cost Control
  • Team Management
  • Event Planning
  • Creation of Promotional Material
    – Incuding Brochures, Point of Sale, Signage, Billboards, Mailouts, Newspaper Inserts, Promotional Stands & Display Units, and Presentations
  • Creation of Engineering Artwork
    – Including Decals, Owner’s Manuals, Cartons, Product Designs
  • Photography (Studio & Insitu)
  • Press Release & Copy Writing
  • Video Filming, Editing & Production
  • General Administration

Optical Holdings Limited

Auckland, New Zealand

FEB 2007 – DEC 2007

Dispatch | Promotional Design | Customer Service Representative

Dispatch

  • Packing

Promotional Design

  • Photography
  • Mail Out Material
  • Product Catalogues

Customer Services

  • Phones
  • Order Processing

Snedden & Associates, Solicitors

Auckland, New Zealand

FEB 2004 – DEC 2006

Law Clerk

  • Database Administration
  • Data Entry
  • Word Processing
  • Receptionist Duties
  • File Management – Recording, Sorting and Archiving
  • General Tasks – Mail, Photocopying, etc.

 

Volunteer Experience

Primal Youth

Auckland, New Zealand

JAN 2008 – JAN 2013

Youth Pastor / Leader | Events Coordinator | Marketing

Youth Pastor / Leader

  • Team Management
  • Leadership
  • Event Organisation
  • Mentor

Events Coordinator – Primal Getaway, Conferences, Battle of the Bands

  • Event Planning & Management
  • Budget & Cost Control
  • Team Management
  • Marketing Manager & Promotional Design – Print, Web, Social Media, Video
  • Social Media Management

Education

University of Auckland

Auckland, New Zealand

2004 – 2006

Bachelor of Commerce
Double Major: Marketing/ Economics

Avondale College

Auckland, New Zealand

1999 – 2003

2003 – University Bursary: B Bursary
2002 – Sixth Form Certificate
2001 – School Certificate

Glen Eden Intermediate

Auckland, New Zealand

1997 – 1998

Arahoe Primary School

Auckland, New Zealand

1990 – 1996

Certifications / Accreditations

2017

MW Mini MBA in Marketing
Marketing Week

August 2011

Supervision – An Introduction
Employers & Manufacturers Association

Adwords Certification
Google

Analytics Certification
Google

Skills

Computer Packages

Word
Excel
PowerPoint
Outlook
Publisher
Access
Visio

Adobe Packages

Photoshop
InDesign
Illustrator
Dreamweaver
Premiere Pro
Lightroom
After Effects

Web Languages

HTML
CSS
PHP
JavaScript

General Skills

  • Content Management Systems (Content Management, Implementation and Theme Development):
    – Expression Engine, WordPress, Joomla, Drupal, DNN and others.
  •  Graphic & Web Design
  •  Photography
  •  Filming & Video Editing
  •  Event Planning & Management

    – Conferences, Youth Events, Weddings

  •  SEO & SEM

    – Google Adwords Certified

  •  Leadership

Portfolio

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